Customers
A single location works. Not being a shop at all works. The engine predicts from the cycle, not from the sign above the door. These four have exactly one thing in common — their customers have a moment that deserves contact.
Four shapes
the same axis, four rhythms
◆ where the system acts
Replenish
buys on their own rhythm, then drifts past it
Recall
one service sets the date they should return
Expiry
a block of value that ends on a fixed date
Considered
traces of interest gather before one large purchase
Time runs left to right on every row, so the shapes can be compared rather than described. An illustration of the rhythm, not one account's data.
The gap between purchases, per person
The system learns each customer's own cycle and flags them when they drift past it — not past the shop average.
Someone who buys coffee every three days and disappears for nine is a signal. Someone on a thirty-day rhythm is not.
industries in this shape
The date the last service says they should return
The cycle is set by the last service performed, so the system knows in advance who should be contacted in which week.
A six-week treatment cycle should be contacted in week five, not week nine when they have already gone elsewhere.
industries in this shape
The end date of a membership or course
An expiry date is the day an entire block of value disappears at once. The ranking follows value at risk, not the calendar.
A member with one session left needs contact before one whose membership expires in two months but who still attends regularly.
industries in this shape
Interest signals ahead of a large purchase
The system collects the traces of interest that precede a big purchase, then ranks which lead is closest to deciding.
Someone who paid for a fitting and has not bought is the hottest lead in the base, and the shortest path to a high-margin sale.
industries in this shape
Pilot qualification
Anything shorter is not enough for the system to learn each customer's cycle.
Phone, email or member ID. If none exist yet, we provide point-of-sale capture so you can start accumulating.
Approval is the default mode. With nobody to approve, nothing sends.
How we enter the market
Forty accounts in one cycle are worth more than forty spread across four
We turn down deals outside the cycle we are working, even ones that would pay — because they make the result worse for the customers we have.
A business with no way to tie an identity to a receipt is not ready for Parallax as it stands today — and we say so in the first conversation rather than selling and disappointing later.
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