Platform · Keep
The base you already have is the cheapest channel, and the one everyone abandons
Someone who has already bought costs a fraction of a stranger to sell to again. KEEP is the side that makes that base work — and the side that knows which customers actually return.
Five steps
From a file you already export to a message someone actually wanted
- 01
Automatic cohorts
RFM plus a per-person cycle. No blanket “quiet for 90 days” rule — coffee and golf clubs differ by an order of magnitude.
Thresholds come from that customer's own behaviour, never an industry average.
- 02
Opportunity map
Two axes, closeness × value. High value and drifting away always ranks first.
- 03
Offer matching
What each cohort should get, chosen from what that cohort already responded to — not from the biggest discount available.
Top customers respond to status and access, not price — discounting them is margin thrown away.
- 04
Draft and send
Copy arrives drafted with a choice of tone. Approve and it sends — ten seconds to read.
- 05
Into the Proof layer
Every campaign enters measurement under a rule chosen by cohort size, and what it measures becomes the selection criterion next cycle.
Cohorts the system returns
Not cohorts named in advance — cohorts that surface from that shop’s own data
Champions
Frequent, recent, and always at full price
Give status and early access, never a discount
High value, drifting
Strong history, now past their own cycle length
Pull them back before the window shuts
Anchor bought, attachment missing
They bought the big item but none of what usually follows
Attach from behaviour seen across the same cycle
Paid for service, bought no product
They paid for the service but never closed on the product
The shortest path to the high-margin item
Silent past twice their own cycle
Not a flat 90 days — measured against that person's cycle
Reactivate with what they already bought
Discount-driven
Buys only on promotion, high discounted share
Keep them out of the REACH seed
The last cohort matters as much as the first — people who only buy on discount should never be the template for finding new customers, because you will get a flood of exactly the same behaviour back.
What the owner actually sees
The whole of KEEP, compressed into three lines a day
The owner never needs to know what RFM is, never opens a report, never learns an interface. They need to know who to contact today, about what, and what it is expected to return.
165 existing customers are about to go quiet this month
- 01165คนใกล้ถึงรอบซื้อซ้ำ
รอบซื้อซ้ำจะปิดใน 10 วัน · ยอดเฉลี่ย ฿4,200
ส่งข้อเสนอให้กลับมาซื้อจากสินค้าที่เคยเลือกไว้
มูลค่าที่คาดไว้
฿693,000
อนุมัติดูเหตุผลไว้ทีหลัง - 02119คนลูกค้ามูลค่าสูง
กลุ่มมูลค่าสูง · ซื้อราคาเต็มและไม่รอส่วนลด
เปิดตัวสินค้าแบบส่วนตัว พร้อมให้พนักงานติดตาม
มูลค่าที่คาดไว้
฿786,800
อนุมัติดูเหตุผลไว้ทีหลัง - 0398คนเสี่ยงเงียบหาย
ซื้อไดรเวอร์แล้ว แต่ยังไม่เคยซื้อลูกกอล์ฟ
แนะนำรุ่นลูกกอล์ฟที่ลูกค้ากลุ่มเดียวกันมักซื้อถัดไป
มูลค่าที่คาดไว้
฿147,000
อนุมัติดูเหตุผลไว้ทีหลัง
LINE as the primary channel
Individually or as a group, every send bound by the per-person weekly cap and quiet hours.
Cycle automation
Service due dates, membership expiry, a course down to its last session — set once, runs continuously.
Three tones to choose from
Copy always arrives in three tones, so the owner picks the voice that sounds like their shop — not like an AI.
เริ่มจากไฟล์ยอดขายที่คุณมีอยู่แล้ว
หนึ่งไฟล์ หนึ่งบรีฟ และวิธีวัดผลที่เตรียมไว้ให้ ไม่ต้องติดตั้งอะไรเพิ่ม